NVIDIA buys AGEIA

With all the capitals in that title, it must be important (ish). GPU maker NVIDIA has just bought AGEIA Technologies, the people behind those PhysX chips for physics enhanced gaming.

“The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences,” stated Jen-Hsun Huang, president and CEO of NVIDIA. “By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.”

Well, this wasn’t particularly surprising, it was bound to be bought by either ATi or NVIDIA, as it really is a perfect fit…oh they say that as well…

“NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,” said Manju Hegde, co-founder and CEO of AGEIA.