iTunes Standardized Pricing in Europe

Apple has finally announced plans to bring standardised pricing to Europe after taking a stand saying that they will “reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months.”

This sounds like good news, and Steve Jobs (Apple CEO) was equally thrilled: “This is an important step towards a pan-European marketplace for music, we hope every major record label will take a pan-European view of pricing.”

We still have no idea on pricing yet, but will in the next 6 months anyway!


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