Voodoo founder talks about place in HP

hpenvy13Rahul Sood, the founder of high-end computer manufacturer Voodoo, has gone on the record and outlined where the brand now fits into the HP landscape after the announcement of HP’s own Envy laptop (not Voodoo’s Envy 133) without any Voodoo branding.

It seems as though HP decided to inject some of the Voodoo DNA into more products, and instead of diluting the name, they left off all mention of it, allowing the smaller team time to focus on more new products (including something completely unexpected apparently) without being focused on an expanding range of interesting HP products.

So it sounds as though the team is still going to focus on creating amazing products, but we shouldn’t expect to see anything new from them in the short-term as they’re “looking way ahead into the future” at the moment.

[Rahul Sood Blog]

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